A real-world insight into how to deal with counterfeit products and other associated risks with social media Social media has become the fastest route to reach consumers and influence their buying decisions online. Views for videos in the beauty and personal care categories on YouTube for instance are up 65 percent year-on-year – garnering a total of 222 billion views annually.
Crystal Gardenia, the new perfume by the reality TV star's KKW Fragrance brand, has been a huge hit with consumers Kim Kardashian’s latest perfume collection, Crystal Gardenia, from her KKW beauty line cannot be delivered to Australia and New Zealand. Shipping company FedEx refused to ship the product to the region due to its ‘flammable/hazardous material’, first reported by TMZ, thanks to its high alcohol content.
Fifteen US beauty brands have united to form a coalition to tackle the lack of regulation in the cosmetics industry. Founding companies include CEOs from Beautycounter, Annamarie Skin Care, Biossance, côte, Goddess Garden, Follain, Josie Maran, OSEA, Peet Rivko, Rahua, Seventh Generation, Silk Therapeutics, SW Basics, tenoverten, Vapour Organic Beauty and Vintner's Daughter.